Real project designed at the ECV Digital school (Nantes)
Transfert
Art direction, Brand identity
Project infos
Date
March 2019
My role
UX / UI Designer
Teammates
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Context
« On the outskirts of Nantes, in Rezé, where once stood a slaugtherhouse, a new city rises. As a nod to this wasteland’s transformation, the shed skin of a snake bigger than life is welcoming visitors. Cars are settling randomly on the deserted landscape, a circus tent is erected, a carousel starts to spin and a former tugboat found its way onshore for its final stopover: Transfert. »
The purpose of a new design was to retranscribe the special atmosphere of the site in Rezé. For me this feeling is due to the materials used and their special textures. Another feeling I got when I was at Transfert was the disorganised organisation : everything looked completely messy and random but if you take a closer look, you’ll see the organisation behind it.
